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Your Guide to Starting a Vape Brand

Over the last few years, many states have begun to change local law in permitting the usage of cannabis and related products, either for medical use (requiring a prescription and regulated dispensary) or, in some areas, recreational use. Many people now seek holistic solutions for everything from their physical health to a natural means to unwind at the end of a long day. With that in mind, diverse products such as edibles, gummies, and rechargeable vapes have grown in popularity, paving the way for a lucrative industry.

If you have been considering a THC or CBD-based vape company of your own, you’ll have to do some research regarding regulations and business practices. To get you started, here are important tips to keep in mind before you open up shop!

Create a vision for your vape brand.

If you live in a state that allows recreational cannabis use, setting up a full line of both THC and CBD vape products can be a very creative process. If you’re planning on incorporating CBD into your vape line, keep in mind that federal law dictates the product can contain no more than 0.3 percent of THC; if however, your focus is THC-related items, there’s less to worry about. This is when to consider the demographic: recreational users or those looking to hemp’s medical benefits. If you’re emphasizing a feeling of relaxation, try to cater your brand towards people who enjoy meditation, aromatherapy, Epsom salts, and other natural solutions for bedtime at the end of a long day.

Consider the many items in your product line.


You’ll also want to think about the product line itself. Many people who turn to the benefits of cannabis vaping seek the calming effects it can bring after a stressful day, or perhaps insomnia. The relaxation emphasis can dictate the cannabis content itself and the hemp flower you use for the essential oils and concentrates. Please do your due diligence in selecting the right hemp farm and growers, and be sure their reputation is stellar and completely professional in their own adherence to legal regulations. Good growers will also help you select the best types of hemp for various variations.

Find the right suppliers and sellers.


You don’t just need a good grower who can provide the cannabis oil itself; for mass production and sales, your company will also require a supplier of vape cartridges and packaging for your product’s final look. Luckily, numerous companies sell carts, shrink sleeve labels, roll tubes, and other related materials. If you want to cut out some of the work, some can even provide an entire sleeve of pre-filled cartridges as long as you supply the cannabis oil. Other companies like Cool Jarz specialize in machinery that can fill the cartridges for you. However, when researching the supplier, you’ll employ, be sure they have the means for mass production: smell proof oil jars, containers, and blank tube selections to accommodate your logo and branding designs, numerous shrink sleeve machines, and the means for next day shipping.

Your business model should strategize your selling strategy. If you have the urge to sell through an online store only, you won’t need to worry about square feet of space for customers and storage. However, even if you want to sell online and in shops, you’ll have to form relationships with trusted sellers. Start by browsing online at the many stores that carry both THC and CBD-based products similar to your own and inquire about their exclusivity rights.

Many stores, both online and brick-and-mortar, will want to do a brief sales test for a short amount of time to see how your product sells. However, if your items garner positive feedback and a loyal clientele, this could be a great way to earn lasting relationships with numerous sellers.

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